The University of Richmond is allowing me to share my knowledge through teaching a course – YES! I’m so unbelievably excited. On October 8 and October 15, I will be teaching – “Pitch, Link, Tweet!”
As of today, Aug. 3, you can enroll. C’mon – do it! You know you wanna . . .
Here’s a quick overview.
The first night, we’ll cover the “Pitch” (public/media relations) and “Link” (SEO – search engine optimization) parts of the course, including how newspaper layoffs present an opportunity for P.R. professionals, the do’s and don’ts of effective media relations strategy, the basics of SEO, identifying legitimate online press release distribution sites and general search engine marketing strategy principles.
The second night, we’ll cover the “Tweet” (Twitter and other social media tools and strategies) part. We’ll cover how and why your company or organization should be “Tweeting,” the value of FaceBook and MySpace, how to navigate the world of YouTube, social bookmarking and anything else I can come up with.
Other than “because I said so,” what makes me qualified to teach this course? Well, I have a P.R. degree from Virginia Commonwealth University, I worked as a reporter for several years before dabbling in marketing and SEO and finally settling into media and public relations at University of Richmond. In addition, I am an instrumental part of the university’s social media strategy and execution team.
‘Nuff said.
If you’re in Richmond, or will be, on Oct. 8 & 15, sign up for my class – at the very least, you’ll have a good time, and, hopefully, you’ll learn something.
Thanks for your support.
