Only one week until Social Media for Higher-Ed Communicators on June 8! The Office of University of Richmond’s University Communications and the School of Continuing Studies have partnered to offer a day-long workshop focused on social media for higher education communicators and nonprofits.
Thank you to everyone who has registered so far. If you have not, please do so as soon as possible:
http://scs.richmond.edu/professional/communications/index.html
If you have registered, please share with other colleagues in your department and in other departments on your campus. This workshop will cover all things social media, from the basics to advanced metrics analysis to even doing social media abroad – with a specific focus on the unique challenges facing social media communicators in higher education and non-profits.
The keynote speaker is Jon Newman from The Hodges Partnership (http://www.hodgespart.com/) and Hodges Digital Strategies (http://hodgesdigital.com/) – a social media innovator who has worked with colleges and universities, and also has his hand on the pulse on the ever-evolving landscape of social media. No matter your level of experience, you can always learn something from Jon.
Below is the program for the day to give you a preview of what you can look forward to.
We’ll see you on June 8!
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Social Media for Higher Ed Communicators Program
June 8, 2011
University of Richmond
Jepson Alumni Center
8:30 – 9:15 a.m.: Registration, Networking, Breakfast
9:15 – 10:15 a.m.: Keynote Speaker
Jon Newman, Founder, Hodges Partnership and Hodges Digital Strategies
10:15 – 10:30 a.m.: Morning Break/Snack
10:30 – 11:45 a.m.: Panel Discussion
Subject: Where are we now, where are we going: Higher Ed & Social Media
Moderator + 4 Panelists
Moderator
Sarah Tyler Moore, Writer, University of Richmond
Four Communicators
Yuri Rodgers Milligan, Director of University Relations, Hampton University
Virginia Sowers, Community Manager, Child Fund International
Daniel Hocutt, Web Manager, University of Richmond
Leila Ugincius, PR Specialist & Social Media Manager, Virginia Commonwealth University
One Social Media Expert
Sonali Shetty, Partner, Hodges Digital
11:45 a.m. – 1 p.m.: Lunch
1 – 2:30 p.m.: Roundtable Discussions
Two 40-minute sessions
Topics Addressing Higher Ed & Social Media
Analytics: The Freebies & Digging Deeper
Holly Rodriguez, Online & Social Media Officer, University of Richmond
& Kenyada Jones, Web Trainer, University of Richmond
Creating a Social Media Strategy
Susan Evans, Director of Creative Services, William & Mary
Get Found: Geo-Social & Your School’s Brand
Tammy Berwanger, Social Media and Marketing Manager, VCU
Snapping and Rolling: Photo and Video Basics
Gordon Schmidt, Graphic Designer, University of Richmond &
Kevin Heraldo, Videographer, University of Richmond
News and Social Media
Amie McLain. News Anchor, WRIC-TV8
Social Media Abroad
Kirsten McKinney, Web & Graphic Coordinator, University of Richmond
The Power of Facebook Ads & Online Promotions
Rachel Beanland, Director of Communications, University of Richmond
2:30 – 2:45 p.m.: Afternoon Break/Snack
2:45 – 3:30 p.m.: Wrap-up and 30 in 30
Thirty Ideas in 30 Minutes from the group
